Un resumen con 4 definiciones sobre la empresa social.

“Dicen que la mejor persuasión es aquella que no se siente como persuasión. Usar la fórmula de “salva al planeta” para comercializar productos sustentables es tan trillada y suena tanto a caridad que ya a nadie persuade.

(…)

El marketing sustentable es la estrategia de negocios compatible con el medio ambiente, los procesos sociales justos y la rentabilidad de los negocios; no es un enfoque para aumentar precios, es un enfoque para aumentar valor ¿Cómo decirle esto al cliente?

Una de las técnicas más recurrentes del marketing exitoso es el “storytelling” o la habilidad de contar historias ¿Se puede aplicar a la sostenibilidad? Por supuesto que sí. ”

Fuente: Tres consejos para contar la sustentabilidad con storytelling.

Latinoamérica fracasa en descarbonizar sus economías.

El Low Carbon Economy Index 2012 advierte que empresas y gobiernos deben prepararse desde ya para un mundo 4 a 6 grados Celsius más cálido.

Interesante recurso para analizar. 

Map of the world’s top nations for equality between the sexes.

Characteristics of Inclusive Business and  Social Enterprises  as Relevant for Developing ADB’s Inclusive Business Funds

Abstract: The authors review the corporate social responsibility (CSR) literature based on 588 journal articles and 102 books and book chapters. They offer a multilevel and multidisciplinary theoretical framework that synthesizes and integrates the literature at the institutional, organizational, and individual levels of analysis. The framework includes reactive and proactive predictors of CSR actions and policies and the outcomes of such actions and policies, which they classify as primarily affecting internal (i.e., internal outcomes) or external (i.e., external outcomes) stakeholders. The framework includes variables that explain underlying mechanisms (i.e., relationship- and value-based mediator variables) of CSR–outcomes relationships and contingency effects (i.e., people-, place-, price-, and profile-based moderator variables) that explain conditions under which the relationship between CSR and its outcomes change. The authors’ review reveals important knowledge gaps related to the adoption of different theoretical orientations by researchers studying CSR at different levels of analysis, the need to understand underlying mechanisms linking CSR with outcomes, the need for research at micro levels of analysis (i.e., individuals and teams), and the need for methodological approaches that will help address these substantive knowledge gaps. Accordingly, they offer a detailed research agenda for the future, based on a multilevel perspective that aims to integrate diverse theoretical frameworks as well as develop an understanding of underlying mechanisms and microfoundations of CSR (i.e., foundations based on individual action and interactions). The authors also provide specific suggestions regarding research design, measurement, and data-analytic approaches that will be instrumental in carrying out their proposed research agenda.